Bank Simple

BankSimple is an easy, intuitive, and social bank for people who appreciate simple online services. Unlike other banks, we don’t trap you with confusing products nor do we charge any hidden fees. No overdraft fees. We use sophisticated analytics to help you better manage your finances by providing you an individualized service, catered to your needs and goals. (About Bank Simple)

I could be wrong, but based on a minute’s thought, I would be willing to make a low-stakes bet that that their actual approach is to cherry pick the good (low-cost) customers who’d read and be attracted to this pitch.  (From kottke)

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