Quote of the Day

When Schopenhauer’s Art of Controversy was advertised as How to Argue Logically, sales jumped from a few thousand to thirty thousand per year; when Whistler’s Ten O’Clock was renamed What Art Should Mean to You, sales quadrupled. Haldeman-Julius had learned this technique from his days as a newspaper headline writer, and he made no apologies about his retitling strategy. “The Henry Ford of Literature” (H/t Kevin)

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